Prior to the Mint acquisition, Reynolds told TechCrunch that he saw celebrity investments as a form of “handicapping.” It’s difficult to think of a less enticing string of words in the English language than “mobile virtual network operator.” Reynolds appears to be lifting even more weight this time. Not even Justin Timberlake could bring MySpace back to life. Justin Bieber’s selfie app never got off the ground. Then there are the actual financial investments that have yet to reach ‘alpha,’ despite the fact that celebrities have a fundamental understanding of the industry.Įven Jay-Z has struggled to launch a successful music streaming service. That isn’t to say that these publicity stunts are always detrimental to the brands or products (most of the time). The appointment of Alicia Keys as BlackBerry’s Global Creative Director felt even more complicated than Lady Gaga’s tenure as Polaroid’s Creative Director. Lenovo famously hired Ashton Kutcher as a product engineer to assist in the development of the Yoga 2 tablet, which I assume you’re all reading this on.

The lead buyer is said to be Altice USA, which owns cable, phone, internet, and wireless services, though it’s unclear whether the deal will be completed. The 44-year-old star, according to a source, had a strong source of motivation: According to the source, his Mint stake is between 20 and 25 percent of the company.Īccording to a source with direct knowledge of the situation, Mint is now on the market and could sell for as much as $600 million to $800 million. Reynolds quickly put the service to work, promoting it to his 38 million Instagram followers and 17.7 million Twitter followers. Reynolds also struck a deal with Mint Mobile in late 2019, securing a stake in the prepaid phone company while also serving as its spokesperson. While Scarlett Johansson fights Disney over her “Black Widow” compensation, claiming she is owed $50 million, her ex-husband Ryan Reynolds could be in line for a windfall worth hundreds of millions of dollars.Īfter divorcing Johansson a decade ago, the Canadian-born “Deadpool” star married Blake Lively the following year.

Mint mobile ryan reynolds