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We join our teams all over the world in celebrating Siân, Troy, the producers, and the entire cast and crew for bringing such a powerful representation of the Deaf community to audiences, and breaking so many barriers in the process. In a statement Sunday night, Zack Van Amburg, Apple’s co-head of Worldwide Video, said, “On behalf of everyone at Apple, we are so grateful to the Academy for the honors bestowed on ‘CODA’ this evening. At last year’s Sundance, it won a record four awards: the special jury award for ensemble cast, the directing award, the audience award and the grand jury prize. Leading up to its Oscars victory, “CODA” won the top film prize at the Producers Guild Awards best adapted screenplay at the BAFTA Awards and Writers Guild of America Awards and best ensemble at the SAG Awards. Congratulations to the producers, and all involved in these historic wins! #CODAfilm /s9ebnPaYl1 Team CODA created a profoundly beautiful movie, a story of hope and heart that celebrates our differences. Congratulations to the producers, and all involved in these historic wins! #CODAfilm.” In a tweet Sunday, Cook wrote, “Team CODA created a profoundly beautiful movie, a story of hope and heart that celebrates our differences. “We try to find great content that has a reason for being.” “We don’t make purely financial decisions about the content ,” the Apple chief told analysts on the company’s Jan. Philippe Rousselet, Fabrice Gianfermi and Patrick Wachsberger served as producers.Ĭook has acknowledged that the tech company is prioritizing prestige over profits for its streaming originals.

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The film, produced by Vendôme Pictures and Pathé, premiered on Apple TV Plus in August. Apple won the three trophies after six nominations total: three for “CODA” and three for Joel Coen’s “The Tragedy of Macbeth.”Īpple acquired the rights to “CODA” for $25 million after a bidding war following its premiere at Sundance last year.

Overall, Netflix - which has spent millions of dollars heavily campaigning for its awards hopefuls - picked up just one Oscar: Campion’s win for directing “The Power of the Dog.” That was after Netflix led the field again with 27 nominations, including 12 for “Power of the Dog” and four for Adam McKay’s “Don’t Look Up” (both of which were in the running for best picture). The Oscars accolades may incrementally lift Apple TV Plus subscriber numbers, but a more significant halo effect for Apple is the added clout it can leverage in competing for deals with talent and production partners. CEO Tim Cook has avidly touted and tallied up the awards hauls for originals on Apple TV Plus. And this is one story, and let this one be the first of many, many films to come out of this beautiful community.”Īpple’s best-picture win for “CODA” at the 94th Academy Awards is obviously a major feather in the Silicon Valley giant’s cap, although Will Smith’s shocking slap of Chris Rock live TV upstaged the feat. And I want to say to everyone in the Deaf community and everyone in the disability community that there’s a place for you here, your stories are important, and we need to make room. “Marlee Matlin won an Oscar 35 years ago, and not that much has changed in Hollywood, so I want to thank the Academy for making that change. It’s a really big moment for the disability community,” Heder said in a backstage interview on ABC’s Thank You Cam, as an ASL interpreter translated her remarks. “This is a really big moment for the Deaf community. “CODA” is based on 2014 French film “La Famille Belier,” in which most of the Deaf characters were played by hearing actors. Kotsur and Matlin play her parents, and Daniel Durant co-stars as her brother, Leo. After she discovers a passion and talent for singing, Ruby is torn between her obligations to the family fishing business and pursuing her musical dreams.

In the film, Ruby Rossi (Emilia Jones) is a child of Deaf adults, or CODA - the only hearing member of her family. And it’s the first film to win best picture without having been nominated in the directing and editing categories.Īpple is estimated to have spent more than $10 million on the Oscars campaign for “CODA” - more than the movie’s sub-$10 million production budget.

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“CODA” also made history as the first Sundance Film Festival movie to take home the Oscars best picture prize. The three Oscars for “CODA” were Apple’s first ever.

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